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+7 (993) 344-78-39
Ежедневно с 8:00 до 22:00
Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Yandex, which has over 30 offices worldwide, has been listed on the NASDAQ since 2011.
Yandex’s history began in the early 1990s – long before the company was founded. Yandex as a company appeared in 2000, three years after the launch of the web portal yandex.ru. At that point there were only 25 names on the new company's payroll and all data Yandex processed could fit on a single server. Now Yandex has offices and representations in ten countries, employing over 18,000 people. In our home market, Russia, our share of all search traffic is 61.0% (Yandex.Radar, Q1 2022). We also operate in Belarus, Kazakhstan and Turkey.
Almost half of our revenues are derived from contextual advertising, which delivers ads for products and services based on what web users are looking for. Our Yandex.Direct service was the first and is the largest system for the placement of text-based ads in Russia. In addition to serving advertisements on our own search results pages, we run ads on thousands of third-party websites that make up our Yandex Advertising Network.
Our company became profitable in 2002 and its revenues have been continually growing ever since. In May 2011 Yandex went public on the NASDAQ stock exchange, under the ticker YNDX.
Traditionally, the task of any search engine was to find information on the internet. But now that role has expanded. The internet can no longer be seen as separate from the reality surrounding us, and search engines now have to look for all kinds of things, not just online but all over the offline world as well. And they don’t just look for things and find them – they also give helpful suggestions in any real-life situation. Contemporary search understands the desires of every individual user, as well as the reality in which the user exists. That’s why it can give suitable suggestions for each person, individually – including what to read, where to go for a meal, what music to listen to, how to get home in the fastest possible way, where to book the cheapest flights, and much more.
Search always was and still remains Yandex’s core product, but now we have a broader understanding of its role: that of a universal aid, an assistant, a guide to everything that surrounds us. It’s about giving the right suggestion at the right place and time, help making a choice, and the possibility to get things done.
All of Yandex’s products are designed to make people’s lives easier and better. Each helps users to do something that once seemed impossible. A few years ago we couldn’t imagine reading a text in an unfamiliar language without looking up every word in a dictionary, or having the address of the nearest pharmacy at our fingertips anywhere in a city, or getting a taxi without having to wait. Now, all this is completely normal – all these feats have become simple tasks that we take for granted.
That’s what Yandex does – it creates services for people. Services with both, a deep understanding of the user’s interests and profound knowledge of the users’ reality. Services that change life as we know it and help people achieve their goals.
The concept of the ‘happiness of the user’ is crucial for us. Among other things it means that how useful and user-friendly a product is matters more than how much money we can make from it. If a product or service that we create is liked by people, its business model will follow. Provided that the user’s interests are also taken into account.
Our work is based on a technological approach and statistical verification of all substantial changes to our products or services. Any change must be objectively justified to help us understand whether it is really beneficial for users.